SENTHAMIZH
SELVAN STALIN
I ship production-grade VR/AR, SaaS, and IoT products end-to-end.
The Journey
XR Pioneer
Started the journey into immersive technologies through STEM education work.
- Interned at TeamDNA Robotics (Vellore) developing and maintaining the company website while contributing to STEMD4Schools through brand building and operational support.
- Completed Udacity VR Developer Nanodegree (July 2018) to support VR-based learning.
- Explored Google Cardboard experiments and mastered Unity & Unreal Engine fundamentals.
XR Specialist – The DreamX
Deepened expertise in Mixed Reality and cross-platform experiences as AR/VR Developer at The DreamX.
- Led enterprise XR development for Hubbell/Burndy (Dec 2018 onwards), specialized in HoloLens Mixed Reality solutions, pioneered WebXR & cross-platform implementations, and optimized 3D pipelines for mobile performance.
Independent XR Delivery (Outsourced)
Projects outsourced by The DreamX after exit; executed independently under ATSAE.
- Executed in parallel with ATSAE's early formation phase.
- Clients included CEAT Tyres, Virzu Studios, Singapore Institute of Technology, Volvo Trucks North America, and BI Worldwide.
Full-Stack Evolution
Bridged the gap between 3D worlds and robust web infrastructure.
- Mastered Backend Architecture (Node.js, Deno 2.6), adopted Modern Frontend (React 19, Next.js), implemented DevOps & Cloud Infrastructure, and built scalable APIs for data-heavy applications.
Founder & Product Engineer
Founded ATSAE Technologies Pvt.
- (incorporated 13 Oct 2020, registered in Vellore, office in Chennai).
- 2020-2023: Foundation phase with outsourced XR delivery and product groundwork.
- 2023-present: Product-led SaaS expansion.
- Launched multiple SaaS products (TrulyMenu, BrandEZ, Hotel360), integrated Hardware (IoT) with Software Ecosystems, and leveraging AI for augmented workflows.
- Also founded Dojo Play entertainment venture (Trademark #4948259, Class 41).
Experience
From internship to founding a company. A progression built on real projects and shipped products.
Founder & Product Engineer
Building SaaS products, XR solutions, and IoT integrations. Incorporated as ATSAE Technologies Pvt. Ltd.
AR / VR Developer
Enterprise AR/VR development
Primary Client: Hubbell Incorporated
Intern
Website development and maintenance for TeamDNA Robotics; contributed to STEMD4Schools through brand building and operational support
Education
B.E. Computer Science & Engineering
Sathyabama University
Certifications
VR Developer Nanodegree
Udacity • 2018
Ventures
Dojo Play
Business • Vellore, Tamil Nadu, India
Trademark #4948259
Under ATSAE Technologies Pvt. Ltd.
Tech Universe
A constellation of tools I use to engineer digital reality.
Filter the galaxy to focus on specific domains.
Case Files on the Workbench
The lab is messy, but the results are clean. Select a file to inspect the process from sketch to final UI.
What I Build
I don't just write code; I engineer complete solutions. Here are my core areas of expertise.
XR Systems
Designing immersive VR training simulations and web-accessible AR product visualizations.
SaaS Architecture
Building scalable, multi-tenant platforms with robust authentication and payment infrastructures.
IoT & Hardware
Bridging physical and digital worlds with custom ESP32 firmware and hardware-app bridges.
AI Automation
Integrating LLMs into workflows for intelligent content generation and customer support.
Design Systems
Crafting consistent, accessible, and beautiful UI languages that scale across products.
DevOps & Infra
Orchestrating self-hosted environments with Docker and CI/CD pipelines for maximum control.
VR & AR Projects
Immersive experiences built with Unity, WebXR, and ARFoundation—from educational simulations to enterprise training solutions.
Human Anatomy VR
Immersive VR application for exploring detailed 3D human anatomy models with deep linking and interactive manipulation. Built with Unity 6, OpenXR, and URP featuring teleportation locomotion, direct interaction for grabbing anatomical models, and world-space annotations.
Key Features:
- •Stereoscopic rendering with head and hand tracking
- •Teleportation and smooth locomotion on NavMesh
- •Grab and manipulate anatomical models
EscapeRoomVR
Immersive puzzle-solving VR experience with physics-based interactions and environmental storytelling. Features multiple themed escape rooms, hint system, and leaderboard integration.
Key Features:
- •Physics-based puzzle interactions
- •Multiple themed escape rooms
- •Environmental storytelling
Construction AR
AR application for on-site construction visualization, BIM model overlay, and progress tracking. Uses marker-based and markerless AR tracking to place 3D models in real construction environments.
Key Features:
- •BIM model visualization
- •Marker-based and markerless tracking
- •Measurement tools
Automotive AR Product Configurator
Enterprise VR training solution for automotive manufacturing sector. Details under NDA.
Key Features:
- •Photorealistic 3D vehicle models
- •AR plane detection and placement
- •Interactive hotspots with media carousels
Automotive VR Showroom
Enterprise VR training solution for automotive manufacturing sector. Details under NDA.
Key Features:
- •High-fidelity vehicle rendering
- •Interior cabin walkthrough
- •Real-time color customization
Warehouse Safety Training VR
Enterprise VR training solution for warehouse operations sector. Details under NDA.
Key Features:
- •Participant identification and tracking
- •Step-by-step tutorial system
- •Practice mode with guidance
Interactive Quiz WebGL
WebGL-based interactive quiz application for educational engagement. Features 3D environments, gamified learning mechanics, and real-time scoring system for classroom and remote learning scenarios.
Key Features:
- •WebGL 3D environments
- •Gamified quiz mechanics
- •Real-time scoring
TimeDashVR
VR training simulation with time-based challenges and performance metrics. Designed for skill assessment and training scenarios requiring quick decision-making under pressure.
Key Features:
- •Time-based challenges
- •Performance metrics tracking
- •Skill assessment modules
FatBrainLens
Experimental AR lens application for educational content visualization. Explores novel interaction patterns for learning through augmented reality overlays on physical materials.
Key Features:
- •AR content overlays
- •Educational visualizations
- •Interactive learning elements
Atharva AR
AR entertainment experience developed for Virzu Studios. Features character-based augmented reality interactions and immersive storytelling elements for mobile platforms.
Key Features:
- •Character-based AR interactions
- •Immersive storytelling
- •Mobile-optimized rendering
CEAT Tyre Visualization MR
Mixed Reality visualization solution for CEAT Tyres manufacturing. Enables 3D tyre model inspection, cross-sectional views, and technical specifications overlay for product demonstration and training purposes.
Key Features:
- •3D tyre model visualization
- •Cross-sectional cutaway views
- •Technical specifications overlay
Emergency Preparedness VR
VR training simulation for emergency preparedness developed for Singapore Institute of Technology. Covers fire safety, evacuation procedures, and crisis response scenarios with realistic building environments and assessment metrics.
Key Features:
- •Fire safety scenarios
- •Evacuation procedure training
- •Crisis response simulations
Virtual Expo 2021
Virtual exhibition platform developed during the pandemic era. Features 3D booth navigation, interactive product displays, live video chat integration, and virtual networking spaces for remote trade shows and exhibitions.
Key Features:
- •3D booth navigation
- •Interactive product displays
- •Live video chat integration
Hardware & IoT
Bridging gap between digital and physical worlds. I design and build connected devices that solve real-world problems.
Custom Firmware
Optimized C++ firmware for ESP32 & STM32, focused on low power consumption and reliability.
IoT Protocols
Expertise in MQTT, CoAP, and WebSockets for real-time device communication.
Connectivity
Seamless integration of BLE, Wi-Fi, and NFC for frictionless user interactions.
Hardware Design
End-to-end prototyping from breadboard to custom PCB and 3D printed enclosures.
Let's Build Together
Have an idea that needs engineering? Or a problem that needs solving? I'm always open to discussing new opportunities, collaborations, or just geek out about the latest tech.
Email me at
hello@senthamizh.devBased in
Chennai, India (IST)Message Sent!
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How I Build
Privacy First
I believe in building software that respects user agency. No tracking pixels, no invasive analytics, just pure functionality.
Self-Hosted First
Empowering users to own their infrastructure. My solutions are designed to be deployable anywhere, from a Raspberry Pi to a Kubernetes cluster.
Open Source Friendly
Collaboration fuels innovation. I actively contribute to the ecosystem and build with transparency at the core.